Creativity has always been at the core of who I am. Before launching Sonicglow, I spent decades as a graphic designer, pushing creative boundaries and crafting visual experiences for everyone from indie artists to Fortune 500 companies. But after years behind a screen, I craved something more hands-on — something that merged my love for bold design, storytelling, and sensory experiences in a way that felt deeply personal.

That’s where Sonicglow was born. More than just candles, Sonicglow is about capturing memories through scent and sound, transforming everyday moments into immersive, unforgettable experiences. Each candle is inspired by a story, a song, a place in time — designed to evoke emotion and nostalgia, much like a mixtape from the best years of your life.

Of course, bringing this vision to life wasn’t without challenges. Learning the art of candle-making from scratch, sourcing high-quality eco-friendly materials, and finding our place in an industry dominated by minimalist, soft-spoken brands — none of it was easy. But Sonicglow was never meant to blend in. We’re here for the bold, the vibrant, the ones who live life at full volume.

Recently, SDVoyager featured Sonicglow in their Hidden Gems: Local Businesses & Creatives section — a space dedicated to shining a light on unique brands making an impact. In this interview, I dive into the inspiration behind Sonicglow, the lessons learned along the way, and what truly sets us apart from every other candle brand out there.

Thanks for being part of the Sonicglow journey! If you’re new here, I’m Cheryl Roder-Quill, the founder, scent storyteller and designer behind the brand. 

→ Read the full interview here